Our collective expertise across the gamut of sports marketing services has helped us structure meaningful and credible partnerships for rights holders, brands and talent. We engage with rights holder to maximize the value of their sponsorship assets and seamlessly connect brands to leverage those assets to engage with their target audience.

With the philosophy of forging “Match-Winning” partnerships, our sponsorship services spans across sports team, leagues & federations, athlete endorsements and entertainment events.

Our sponsorship capabilities include:

  • Sponsorship Consulting
  • Sponsorship Sales
  • Sponsorship Activation
  • Rights Acquisition
  • Contract Negotiation

Case Study

Baseline identified and structured a strategic partnership between Infosys and ATP World Tour. As part of this partnership, Infosys will be the Global Technology Services Partner and Platinum Sponsor of the ATP World Tour, as well as the season-ending Barclays ATP World Tour Finals, for 3 years starting 2015.The strategic partnership will leverage the latest technological advances in mobility, cloud and analytics to transform the experience of tennis fans and players the world over.

Baseline will further manage the expansion of the ATP World Tour partnership across key individual ATP events in North America, Europe and APAC.