Licensing remains key to the growth strategies of brands and it continues to be an invaluable tool for extending product and geographical reach. Baseline identifies brand licensing and brand extensions as an increasingly important business opportunity for its clients, and with effective co-branding strategies, we help our clients leverage the brand equity and the value of their IP and also help drive demand, sales growth, create breakthroughs and differentiation in retail. We have in-depth knowledge in executing both Product & Promotional licensing deals for our clients with our domain knowledge spread across categories & brands.